In a notable Final Written Decision on Remand, the Patent Trial and Appeal Board (PTAB) conducted a detailed examination of the prior art status of the Krassner reference (US 10,380,602 B2) in the inter partes review between Duration Media LLC and Rich Media Club LLC. This analysis proved central to determining the patentability of claims related to internet advertising viewability testing.
The Intertwined Patent Lineage
Interestingly, the challenged patent (the ‘329 patent) and the Krassner reference share significant DNA. The ‘329 patent is a continuation of application No. 12/384,403, which itself is a continuation-in-part (CIP) of application No. 11/803,779 — the very application from which Krassner issued. This familial relationship was explicitly acknowledged in the decision: “The ‘329 patent states that its underlying application is a continuation of application No. 12/384,403 (“the parent ‘403 application”), filed on Apr. 4, 2009, now Pat. No. 11,004,090, which is a continuation-in-part ((“CIP”)) of application No. 11/803,779 (“the grandparent ‘779 application”), filed on May 16, 2007, now Pat. No. 10,380,602…” Both parties agreed that “the ‘329 patent includes new matter relative to Krassner.” Patent Owner explained this new matter related to “Rich Media Club’s invention of a method to determine if an advertisement on a web page had come within (or was approaching), the viewable portion of a user’s webpage in a browser (sometimes referred to as the ‘viewport’).” As the Board recognized, “Krassner and the ‘329 patent share a significant amount of disclosure, with Krassner issuing from an application in the chain of priority applications identified by the ‘329 patent.”
The § 102(b) Question
Duration Media initially asserted that Krassner qualified as prior art under 35 U.S.C. § 102(b). The Board rejected this theory, noting “[a]s we explained in the Institution Decision, none of these references is prior art under § 102(b) because none was patented or published more than one year prior to April 4, 2009.” Krassner issued on August 13, 2019, far too late to qualify under § 102(b), which requires publication or patenting more than one year before the effective filing date of the challenged patent. Duration Media attempted to argue that a related patent application publication (US 2007/0265923 A1), published November 15, 2007, contained “substantively identical disclosure” to Krassner. The Board firmly rejected this approach: “Petitioner’s resurrected argument is based on a fundamental misunderstanding of § 311(b)… Petitioner requested to cancel the claims of the ‘329 patent on the basis of Badros, Harkins, and Krassner. Petitioner did not base its request, in whole or in part, on the Krassner publication.” Continue reading