The PTAB’s decision provides important guidance on when online product listings can qualify as prior art, particularly focusing on the challenges of establishing publication dates for Amazon listings.
Key Legal Standard
The Board emphasized that for an inter partes review, petitioners can only challenge patentability “on the basis of prior art consisting of patents or printed publications.” The key test is whether the reference was “publicly accessible.” As the decision explains, “A reference will be considered publicly accessible if it was disseminated or otherwise made available to the extent that persons interested and ordinarily skilled in the subject matter or art exercising reasonable diligence can locate it.”
Amazon Listings as Evidence
The petitioner, Vectair Systems, attempted to use Amazon product listings for a urinal screen showing a “Date First Available” of May 10, 2013 as evidence of prior publication, preceding the challenged patent’s purported priority of November 5, 2014. However, the Board rejected this approach, citing previous decisions that explain why such dates are insufficient:
“[T]he date that a product was listed as first available on a website . . . is not sufficient evidence that the content of the listing, including the photographs depicted therein, were published at that time.”
The Board explained the practical reasoning behind this position:
- Product listings may be updated over time
- Photographs of products may change
- A “first available” date doesn’t prove when specific content appeared